Level Up Your Skills: Larissa Escobar’s Journey with AX Academy

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At AX Academy, we aim to create unique learning opportunities that inspire our employees to take on their next educational challenge. Recently, we spoke with Larissa Escobar, AX Group’s Social Media Executive, who successfully completed the ‘Smart Paid Traffic’ course as part of her professional development. Larissa shared her insights on this experience and explained how she’s applying the knowledge gained in her daily responsibilities.

What motivated you to embark on this learning journey?
To improve my skills, apply them in my daily work, and achieve better results. After working in paid ads and marketing for over 14 years, I know how quickly things change. This learning journey was important because it allowed me to stay up to date and scale my results, something that’s crucial for me to keep doing my best work every day.

What is one key insight or skill you gained from this course that you’re most excited to apply in your role?
The customer journey. It’s a reminder that a marketing campaign is more than just running ads. Before you start, you need a good plan, clear goals and strong offers. You have to truly understand the audience you want to reach.

Once you have that understanding, you can take a potential client on a journey with you. By applying different strategies at different times, you can ensure you’re delivering the best product and service possible, all the way until they become a client. This shows that understanding both your product and your audience is the most important part of the process.

How did this learning experience, supported by AX Academy, inspire or challenge you on your personal growth journey?
This experience was both a challenge and an inspiration. The biggest challenge was finding the time to pause and become a student again. After working for a while, it’s easy to forget how to really focus and learn, so that process itself was a valuable lesson.

The knowledge I gained from experts was truly inspiring. The next challenge is to put it all into practice, and I feel positive about this as I see many opportunities within AX Group to apply what I’ve learned.

I’m grateful for this chance. Having the time to sit down and learn more is definitely beneficial for my career. It’s a great reminder that it’s always important to keep learning, no matter what your job is.

Describe the course in three words: Strategic, Practical, Deep.

 Do you want to be part of our team and benefit from the training opportunities available at AX Academy? Here’s how:

  1. Explore our current job openings.

  2. Apply for the role that inspires you most.

  3. Go through the interview process.

  4. Secure your dream job and begin a professional journey infused with learning!

Welcome to AX Academy

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Let’s Get Started!

Are you considering employment at AX Group, or are you already a part of our dynamic community and ready to step up your career? If so, welcome to AX Academy! From the moment you arrive, we’re dedicated to supporting your professional development. Whether you’re still at the initial stages of your career journey, or you’re a seasoned professional looking to strengthen your leadership skills or business acumen, we offer a variety of courses and programmes tailored to meet your needs.

Let’s focus on those important first steps that make a lasting impression. You may have heard the saying, “first impressions last”—and we truly believe this. That’s why we prioritise Company Induction sessions, holding them regularly across different sectors of the Group. These sessions ensure every new team member is fully aware of the AX ethos, our values, culture, and expectations from the outset. It’s more than just orientation; it’s about building a strong network of connections from the very start and offering support to colleagues both within your department and across the Group.

If you found yourself nodding along to any of the questions raised in this piece, then we can’t wait to welcome you to AX Group and guide you through the enriching training opportunities available at AX Academy!

What’s the next step?

  1. Explore the available vacancies.
  2. Apply for the role that interests you most.
  3. Complete the interview process.
  4. Secure your ideal position and prepare to embark on a professional journey full of learning and growth!

First Aid Certification: Building a Safer Workplace Together

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At AX Group, we believe that creating a safe and supportive environment begins with empowering our people. As part of our health and safety journey, we offer certified First Aid training to all employees who wish to be part of the cohort of first aiders at the AX Business Centre.

First Aid knowledge is not only a legal requirement but also a vital life skill. Through the certification programme delivered by our trusted partners, participants learn how to respond quickly and confidently to a range of emergencies – from minor injuries to critical incidents. The training covers essential topics such as CPR techniques, wound management, and assistance in cases of choking.

Delivered by accredited trainers, the course combines theoretical knowledge with hands-on practice, ensuring that employees leave feeling confident and prepared to act in emergency situations. Certification is valid for three years, with refresher courses available annually to help keep skills sharp.

By investing in First Aid training, we are strengthening our workplace culture of care, responsibility, and teamwork. It’s just one more way we’re helping every employee contribute to a safer, more confident community.

Do you want to be part of our team and take advantage of the enriching training opportunities available at AX Academy? Follow these steps:

  1. Explore our current job openings.
  2. Apply for the role that inspires you most.
  3. Go through the interview process.
  4. Secure your dream job and and begin a professional journey infused with learning!