Marketing Executive

Job Summary

We are seeking a dynamic Marketing Executive to join our team at Verdala Wellness Hotel, our luxury destination. The ideal candidate will be passionate about marketing and possess a creative mindset combined with strong analytical skills. As a Marketing Executive, you will be responsible for developing and implementing marketing strategies to drive brand awareness, generate leads, and increase sales.

Responsibilities:

• Devise and implement a sound brand and marketing strategy for Verdala Wellness Hotel.
• Ensure that there is a clear and distinct hotel's unique value proposition to captivate and resonate with target audiences.
• Develop and implement comprehensive marketing campaigns, seamlessly integrating digital, social, traditional, and experiential channels.
• Conduct in-depth market analysis to identify emerging trends, customer needs, and growth opportunities.
• Collaborate cross-functionally with sales, operations, and design teams to ensure a unified brand experience.
• Craft compelling and consistent brand messaging, maintaining alignment with the established brand identity.
• Develop and uphold brand guidelines, ensuring uniformity across all communication materials.
• Establish and monitor key performance indicators (KPIs) to measure the success and impact of brand initiatives.
• Proactively address potential brand challenges and crises, safeguarding and enhancing the hotel's reputation.
• Identify and cultivate partnerships with influencers, collaborators, and brands that align with the hotel's ethos.
• Infuse the brand essence into all aspects of the guest experience, enhancing overall satisfaction.
• Effectively manage the marketing budget, optimizing allocation for maximum brand impact.
• Act as a passionate and articulate ambassador for Verdala Wellness Hotel, both internally and externally.
• Stay abreast of industry best practices, regularly reassessing and refining brand strategies for continuous improvement.

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Requirements:

• Effective in expressing ideas both in writing and verbally.
• Proficiency in using marketing tools, software, and platforms including design tools such as Adobe Suite.
• Creative thinking with the ability to contribute fresh and innovative ideas.
• Highly organized with time management skills.
• Results-oriented mindset with a focus on achieving marketing objectives.
• Project management skills and ability to multitask effectively.
• Ability to thrive in a dynamic and fast-paced environment.