Marketing Coordinator

Job Summary

We are seeking a proactive Marketing Coordinator to support campaign planning and execution across digital and offline channels. You will help turn data-driven insights into effective campaigns, coordinate events, and ensure our brand assets and calendars are impeccably maintained.

Responsibilities:

• Coordinate and implement multi-channel marketing and advertising campaigns, keeping calendars and deliverables up to date.
• Compile, analyse and summarise sales and campaign performance data to produce clear marketing reports.
• Maintain promotional materials and digital assets; liaise with creative teams to brief, track and verify deliveries.
• Assist with content creation for graphics, blogs and social media posts aligned to brand guidelines.
• Track product line sales and campaign costs; monitor budgets versus plans and forecasts.
• Research competitors and market trends; maintain research databases to inform positioning and pricing.
• Plan and coordinate meetings, trade shows and marketing events including schedules, assignments and mailing lists.
• Support the sales team with market insights, forecasts and new product information.

Requirements:

• Education: BSc/MSc in Marketing or related field (or equivalent experience).
• Demonstrable marketing experience with the curiosity and attitude to learn.
• Proven ability to identify target audiences and lead engaging, cross-channel campaigns.
• Solid knowledge of web analytics tools (e.g. Google Analytics, NetInsight, Omniture, WebTrends).
• Experience setting up and optimising Google Ads (AdWords) campaigns.
• Numerically literate; comfortable interpreting metrics and working in spreadsheets.
• Strong sense of aesthetics and an eye for concise, compelling copy.
• Up to date with online marketing trends and measurement best practices.