Marketing Manager
Job Posted on 2024-05-02 09:01:51
Job Posted on 2024-05-02 09:01:51
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Job Summary
We are looking for an experienced Marketing Manager to develop, coordinate, implement and manage marketing programs and events that uphold AX Hotels’ corporate image and identity in the local and international market. The Marketing manager will be responsible for Hotel & F&B brands located in Sliema and Valletta.
Responsibilities:
- Manage a diverse portfolio of brands which target different international and local audiences on various channels
- Manage a small team of marketing employees.
- Develop business cases for marketing programs at proposal stage and make recommendations on marketing tactics
- Define marketing programs to support specific marketing objectives across different channels and segments in support of AX Hotels’ overall strategic marketing plan
- Evaluate the impact of marketing programs to achieve stated objectives
- Build strategic relationships and partner with key industry players, agencies and suppliers
- Prepare an annual marketing budget and monitor on a regular basis
- Oversee and approve marketing collateral in various forms across brands
- Develop organic and paid content, events, publicity initiatives, social media calendar per brand, lead generation campaigns, performance analysis
- Produce valuable and engaging content for our website and other channels that attracts and converts our target groups
- Analyze consumer behaviour and adjusting advertising campaigns accordingly
- Measure and report on the performance of marketing campaigns, through which insight is assessed against goals
- Keep up-to-date with the latest emerging trends and best practices in international hotel marketing
Requirements:
- Minimum 3-5 years’ related experience as Marketing Manager
- University Degree in Communications, Marketing or related field
- Experience in mentoring and managing a marketing team
- Strong understanding and experience in offline and online marketing
- Commercial and result oriented mind-set, understanding of delivering target expectations
- Capable to juggle multiple projects at once and can tackle competing priorities
- A strong sense of aesthetics and a love for great copy, communication and PR stunts
- Excellent negotiation and problem-solving skills
- Strong project management skills